10 December 2010


My final project for Illustration 5 was to create 25 promotional packs and send them out to clients I want to work with. It almost seems frivolous to spend so much money and time creating physical representation when most content is dealt with digitally, but I think that tactility is important. There is some inherent awesomeness in seeing a piece in print as opposed to the screen. And being that most of my work never makes it past a screen, it's really exciting to see something specifically designed to be handled and interacted with intimately take its right shape. It feels like they are now finished pieces--no longer just .ai files that I can open and tweak at a moment's notice. With that comes a sense of permanence, too, which is both good and bad. For example, I now have 40 sets of cards with a missing embedded photo, a grammatical error, and one with a really hideous solution to fabricating bleeds from a pdf after absentmindedly deleting the original file. C'est la vie. Regardless of the mistakes, and the unfortunate design flaws in my packaging--which just can't be foreseen looking at a flattened image on a laptop--I'm really proud to have these made. I think even the most technologically savvy can agree there is a much larger inherent significance in the receipt of a handcut, handfolded, handglued, individually addressed and handstamped envelope over a fancy email with an attachment.

This is how it looks when it arrives in your mailbox.

This is how it looks when you open it.

This is the plan for the box & the response postcard I enclosed.

I've all but gone broke paying for this final product, but I have to keep reminding myself that in the long run, if I get even one job from any of these big name clients, it'll pay for itself.

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